Bumble Founder’s Biopic Debuts on Hulu as Company Faces Revenue Challenges

Bumble Inc. (BMBL) shares showed minimal movement despite the release of 'Swiped,' a biographical drama about founder Whitney Wolfe Herd on Disney's Hulu platform. The stock edged up just 0.14% during Friday trading, reflecting investor indifference to the media event.

The film chronicles Herd's journey through Silicon Valley's male-dominated landscape to launch Bumble in 2014. Featuring Lily James in the lead role, the biopic premiered at the Toronto International Film Festival earlier this month. Notably absent from production was Wolfe Herd herself, bound by an NDA from her previous tenure at rival platform Tinder.

Meanwhile, Bumble confronts operational headwinds as paying users declined 11% to 3.8 million across its platforms. The dating app company is undergoing restructuring to address revenue erosion and user attrition, casting a shadow over the biopic's celebratory narrative.